Paarify Media Kit
Stop Guessing. Start Knowing.
Everything a journalist, analyst, or partner needs about Paarify and FinAssessor Ltd, in one place. Text blocks are cleared for publication and can be copied directly.
- Company
- FinAssessor Ltd
- Product
- Paarify
- Founded
- October 2025
- Headquarters
- Ontario, Canada
- Websites
- paarify.com
- finassessor.com
- Tagline
- Stop Guessing. Start Knowing.
Contents
Explore the media kit
Six parts, in narrative order. Read straight through for the whole story, or go to what you need.
- The timing gap
- What owners actually ask
- Mission and vision
- Our philosophy
- Milestones
- Company facts
- Why she built it
- Bios
- Founder perspectives
- Headshot
- Elevator pitch
- Key features
- Standalone & integrated
- Screenshots
- Demo video
- Why Paarify
- What Paarify is not
- Enterprise security
- CPA/CIA evaluation
- Penetration testing
- Insurance
- Partner with us
- Press release and boilerplate
- Logos and imagery
- Brand guidelines
- FAQ
- Contact
Section 01 of 06
Business moves in real time. Financial understanding often does not.
Every day, a business owner makes decisions that shape the year. Whether to hire. Whether to buy inventory. Whether to raise prices. Whether to take on the equipment lease. Many of those decisions get made without a clear picture of where the business actually stands that week.
The rhythm of financial reporting was never designed for that. Month-end reporting, periodic financial reviews, and year-end statements exist to record the past accurately, and they do it well. But a decision made on the eighth cannot wait for a report that closes on the fifth of next month.
Small business owners are asked to make today’s decisions using yesterday’s information.
The problem is not that owners lack data. They have accounting software, bank statements, receipts, and reports. The problem is that the information arrives fragmented, historical, and hard to interpret at the moment a decision has to be made. Can I afford to hire this quarter? Why is cash tighter than it was in the spring, when revenue is up? Is a twelve percent margin good, or only better than last year?
Large organizations answer those questions by employing people whose job is to translate financial activity into decisions, continuously. Smaller businesses cannot, so they decide on instinct — with a filing cabinet of accurate records sitting right there.
That is why FinAssessor Ltd built Paarify.
Section 02 of 06
Company
FinAssessor Ltd is a Canadian financial technology company built to close that gap.
Mission
Financial intelligence should be available to every business owner, not only to accountants and finance professionals.
Vision
A world where every entrepreneur understands the financial health of their business in real time.
The company builds technology that gives business owners the knowledge and confidence to understand their own financial performance, backed by practical insight and enterprise-grade security. Its flagship platform is Paarify.
Milestones
October 2025
FinAssessor Ltd incorporated
The company is founded in Ontario, Canada, out of the venture-building program at Joseph Business School.
June 2026
Pilot program opens
Early customers begin using the platform ahead of general availability.
July 2026
Independent CPA/CIA evaluation completed
A professional holding both CPA and CIA credentials reviews the platform.
July 2026
Independent penetration test commissioned
An external cybersecurity specialist begins authorized adversarial testing ahead of public launch.
Company facts
- Company
- FinAssessor Ltd
- Product
- Paarify
- Industry
- Financial Technology (FinTech)
- Founded
- October 2025
- Headquarters
- Ontario, Canada
- Business model
- Subscription software as a service (SaaS)
- Deployment
- Cloud-based, hosted in Canada
- Platforms
- iOS • Android • Web (coming soon)
- Target market
- Small and growing businesses
- Integrations
- Plaid • QuickBooks Online • Stripe
- Data export
- CSV and PDF, at any time
- Authentication
- Multi-factor authentication
- Status
- Pilot program
- Websites
- paarify.com · finassessor.com
Our philosophy
Meet businesses where they are
Whether a business runs on spreadsheets, accounting software, or neither, Paarify is designed to work with it. Start with Paarify, grow with Paarify.
Respect the system of record
When connected to accounting software, Paarify reads financial information but never writes back, preserving the integrity of the accounting records.
Built to work with your accountant
Owners can export financial information for their accountant or bookkeeper at any time. An Accountant View is planned, to let professionals review client information and collaborate inside the platform.
Turn data into understanding
A business owner should not need an accounting degree to understand how their business is performing.
Section 03 of 06
Founder
Founder & CEO
Chidinma Unigwe
Founder & Chief Executive Officer, FinAssessor Ltd
Why she built it
Chidinma Unigwe spent more than twenty years turning data into decisions — across enterprise technology, analytics, and risk management, in both the public and private sectors. Large organizations pay well for that work, and they get it.
She incorporated FinAssessor Ltd while studying entrepreneurship at Joseph Business School, as a venture-building assignment. It did not stay an assignment for long.
Building it, she kept returning to the same asymmetry. Large organizations have sophisticated financial systems and dedicated finance teams. Many business owners are still making critical decisions on fragmented information, outdated reports, or instinct — not because their data is worse, but because nobody builds the interpretation layer for them.
Paarify is that layer, built for the businesses that were never going to get one otherwise.
Bios
Chidinma Unigwe is the Founder and Chief Executive Officer of FinAssessor Ltd, the Canadian financial technology company behind Paarify.
Chidinma Unigwe is the Founder and Chief Executive Officer of FinAssessor Ltd, the Canadian financial technology company behind Paarify. She brings more than twenty years of experience across enterprise technology, analytics, artificial intelligence, data, and enterprise risk management, leading digital transformation work in both the public and private sectors. She holds a Master of Science specializing in analytics and artificial intelligence, and incorporated FinAssessor while studying entrepreneurship at Joseph Business School, where her work was later recognized with the Joseph Scholar Award.
Chidinma Unigwe is the Founder and Chief Executive Officer of FinAssessor Ltd, a Canadian financial technology company working to make financial intelligence accessible to every business owner. Through its flagship product, Paarify, the company helps businesses turn financial data into clear insight that supports better-informed decisions.
She brings more than twenty years of experience across enterprise technology, analytics, artificial intelligence, data, and enterprise risk management, leading complex digital transformation initiatives in both the public and private sectors. One principle has held throughout: helping organizations turn data into better decisions.
She incorporated FinAssessor while studying entrepreneurship at Joseph Business School, as part of the program's venture-building curriculum. What began as a classroom assignment became a much larger vision, and her work was later recognized with the Joseph Scholar Award for academic excellence, leadership, and entrepreneurial achievement.
Her approach to building technology is shaped by her background in enterprise risk management. She believes trust is earned long before a customer signs up, which is why security, governance, transparency, and responsible AI are treated as foundational rather than as additions.
She holds a Master of Science specializing in analytics and artificial intelligence, along with professional certifications in project management and agile delivery.
Founder perspectives
Business owners don’t need more financial data. They need to understand what it’s telling them, while there’s still time to act.
More perspectives, cleared for attribution to Chidinma Unigwe. Pick whichever fits the angle you are writing; for a quote on something else, write to us and we will turn one around.
Most business owners don’t lack financial data. They lack timely understanding. Every day they make decisions that can’t wait until month-end.
Entrepreneurs are asked to make courageous decisions every day. The least we can do is give them better information to make those decisions.
AI should never manufacture confidence. In finance, a convincing answer that isn’t true is worse than admitting you don’t know.
Trust isn’t something you add after launch. It’s built into every decision long before the first customer arrives.
Technology should make financial understanding simpler, not more complicated.
Building a company has taught me that leadership isn’t about having every answer. It’s about asking better questions and making responsible decisions.
Headshot
The portrait above is cleared for editorial use. Higher-resolution and alternative crops are available on request from press@paarify.com.
Download headshotSection 04 of 06
Product
Paarify closes the gap between when something happens in a business and when the owner understands it. Everything else — receipt capture, bank connectivity, benchmarks, AI insight — is how that gets delivered.
Paarify is an AI-powered financial intelligence platform that helps business owners understand what is happening in their business today, instead of waiting for month-end reports.
Every day, business owners make decisions about hiring, spending, pricing, and growth. Too often those decisions rest on outdated reports or intuition, because traditional financial reporting is designed to explain the past. Paarify changes that. It securely brings together receipts, bank activity, and financial data, then uses AI to turn that information into clear insight an owner can actually understand. Instead of waiting until month-end to know how the business is doing, owners can make better-informed decisions while there is still time to act.
Key features
AI receipt intelligence
Photograph a receipt and Paarify extracts the merchant, total, tax, tip, and line items in seconds. Categorization learns the business and sharpens with every scan.
Secure bank connectivity
Bank accounts connect through Plaid, so transactions arrive automatically. The intelligence layer works from current data instead of stale exports.
KPIs that drive decisions
Revenue, margins, runway, cash position, and expense ratios in one mobile-first dashboard that owners can check from anywhere.
Industry benchmarks
Margins, expense structure, and growth compared against 71 industries, so an owner knows whether the numbers are good rather than only whether they are rising.
Works with existing accounting software
Syncs with QuickBooks Online today, with more integrations planned. Paarify also works entirely on its own. Either way, the accountant stays in the loop.
Accountant-ready exports
Data exports in CSV or PDF at any time, formatted so an accountant or bookkeeper can work from them directly. The business owns its data and can take it elsewhere.
AI-powered alerts
Notifications when expenses spike, cash tightens, or a KPI breaks its pattern, while there is still time to respond.
Standalone & integrated
Every business is at a different stage. Some use accounting software, some use spreadsheets, some are only just getting started. Paarify is designed to meet businesses where they are and grow with them.
Start with Paarify
A business without accounting software can use Paarify on its own as a financial intelligence platform, to organize financial information, monitor performance, and get insight as activity happens.
Connect when you are ready
A business already using accounting software can securely connect a supported platform while continuing to use Paarify as its intelligence layer. Paarify reads financial information but never writes back, preserving the accounting system as the system of record.
Work better with your accountant
Owners can export financial information for their accountant or bookkeeper at any time. An Accountant View is planned, to give accounting professionals an easier way to review client information and collaborate inside Paarify.
Start with Paarify. Grow with Paarify.
Businesses can begin using Paarify without accounting software. As their needs evolve, they can connect supported accounting platforms, keep working with their accountant or bookkeeper, and export financial information whenever they need it.
Try it free
Every user gets a free 7-day trial. No credit card required.
Nothing to cancel if it is not a fit. Businesses joining the pilot program receive an extended trial ahead of general availability.
About the pilot programScreenshots
Dashboard
Net profit, revenue, and cost of goods at a glance, with AI insights written in plain language beneath.
Performance
Cash runway, revenue against expenses, and the financial ratios that describe the health of the business.
Benchmarks and capture
Performance measured against the industry average, and receipt capture by camera or manual entry.
Integrations
Bank connections through Plaid and a read-only QuickBooks Online sync. Paarify also runs standalone.
Figures shown are sample data from a demonstration account, not customer information.
Demo video
Embedding is permitted for editorial coverage. For broadcast-quality footage or B-roll without an overlay, email press@paarify.com.
Why Paarify
Paarify does not compete with the tools a business already uses. It does the thing none of them was built to do.
Month-end reporting tells you how the month went.
Paarify tells you how the month is going.
Accounting software records what happened.
Paarify interprets what it means.
Accountants advise, periodically.
Paarify prepares you for that conversation, continuously.
Banks hold the money.
Paarify explains what the money is doing.
Spreadsheets show you numbers.
Paarify tells you which ones matter this month.
Why now
Two things changed at once. Bank connectivity became a commodity, so a small business can now stream its real transaction data into a tool without an enterprise integration budget. And language models became capable of explaining financial information in plain language rather than only charting it. Neither alone was enough. Together they make it possible to build, for a sole proprietor, the kind of interpretation layer that used to require hiring someone.
What Paarify is not
Paarify is not accounting software, and it is not designed to replace it. It does not maintain a general ledger, manage payroll, calculate depreciation, prepare tax filings, or perform bookkeeping functions.
It is a secure, centralized financial workspace that helps business owners understand their finances, whether or not they use accounting software.
A business without an accounting system can use Paarify on its own to organize financial information, monitor performance, and generate insight. As it grows, the owner can export that information for an accountant or bookkeeper, or connect supported accounting software while continuing to use Paarify as the intelligence layer.
For a business already using accounting software, Paarify reads financial information securely without writing back, preserving the accounting system as the system of record while adding a layer of near real-time intelligence on top.
Section 05 of 06
Security & Trust
Paarify handles financial data, so security is a starting condition rather than a later addition. These are the specific controls in place, and the independent parties who checked them.
Enterprise security
Data residency in Canada
Core service data — account information, receipts, transactions, and analytics outputs — is stored on Amazon Web Services in the Canada (Central) region.
Encryption in transit and at rest
Traffic is protected with modern TLS. Stored data is encrypted at rest, with sensitive fields encrypted at the application layer.
Multi-factor authentication
Accounts can be protected with time-based one-time passcodes or email verification, in addition to a password.
No plaintext passwords
Passwords are stored only as salted hashes. Paarify cannot read a customer password, and neither can its staff.
Bank credentials never touch Paarify
Plaid handles bank authentication directly. Paarify does not collect, see, or store banking login credentials.
Read-only accounting sync
The QuickBooks Online integration reads data for analysis. It does not write anything back into the customer ledger.
Card data handled by Stripe
Payment processing runs through Stripe. Paarify never stores a full card number.
Role-based access control
Access to data is granted by role rather than by default, so an account only reaches what it is entitled to reach.
Audit logging
Activity is logged so that access and changes can be reconstructed after the fact rather than assumed.
Isolated, tested backups
Backups are held in a separate cloud account under a dedicated encryption key, and restores are tested rather than assumed.
Independent testing
Security is verified by third parties, not only self-assessed. See the Penetration Test and CPA/CIA Evaluation sections.
Customer data is never sold
Paarify does not sell or share personal information, and does not use customer data for advertising.
Independent validation
Two outside parties were engaged to test different things: whether the numbers can be trusted, and whether the system can be broken into.
CPA/CIA evaluation
CompletedPaarify commissioned an independent evaluation by a professional holding both Chartered Professional Accountant and Certified Internal Auditor credentials. The purpose was to test a specific claim: that a platform which interprets financial data, without being accounting software, can be relied upon by a business owner making decisions.
What the evaluation examined
- Whether reported figures faithfully reflect the underlying stored data.
- Whether the boundary between financial intelligence and accounting is clearly drawn for users.
- Whether AI-generated insight stays grounded in real data rather than producing plausible fabrications.
- Whether the platform is suitable for the small-business audience it targets.
The evaluator is named in the full report. Details of the engagement and the evaluator are available to journalists on request.
Penetration testing (ethical hacking)
In progressAhead of public launch, FinAssessor Ltd engaged an independent cybersecurity specialist to perform authorized penetration testing, often called ethical hacking. The purpose is straightforward: to think and behave like a real attacker, actively attempting to find and exploit weaknesses before a criminal ever gets the opportunity.
What the assessment covers
- The mobile application
- APIs, the interfaces that let software components talk to each other
- AI-powered features
- Public-facing web applications
- Authentication and access controls
Testing is conducted independently and without prior knowledge of how the system is built, which gives an objective assessment rather than a guided tour.
How findings are handled
- Every issue is assessed on potential impact and severity.
- Critical and high-risk findings are addressed first.
- Fixes are independently verified through retesting by the same specialist, not self-certified.
- Lessons learned feed into future development and security reviews, so the same class of issue is less likely to recur.
To help protect customer data, detailed technical findings are not publicly disclosed. A high-level summary of scope and outcome is available to journalists, partners, and enterprise customers on request and, where appropriate, under a confidentiality agreement.
To request either report, email press@paarify.com.
Insurance
FinAssessor Ltd maintains commercial insurance as part of its commitment to responsible governance and operational resilience.
While insurance cannot prevent incidents, it demonstrates our belief that trust is earned through preparation. Alongside enterprise security, independent testing, privacy, and governance, it reflects our commitment to building a company that customers can trust.
Section 06 of 06
Media & Partners
How to work with us, and everything cleared for publication.
Partner with us
FinAssessor Ltd believes better outcomes come through collaboration. We are building relationships with organizations that share our goal of helping businesses make better-informed financial decisions.
We welcome partnerships with
- Accounting firms
- Bookkeepers
- Business advisors and consultants
- Incubators and accelerators
- Business associations
- Financial institutions
- Technology partners
- Educational institutions
- Referral partners
Referral program
Eligible partners receive a 10% recurring referral commission for the first 12 months for each qualified customer they refer to Paarify.
Our goal is not to replace accountants or advisors. It is to help business owners become better-informed clients, so the conversations they have with the professionals they already trust are more productive.
Why partner with FinAssessor
- Help businesses gain financial insight as activity happens, not at month-end.
- Complement existing accounting and advisory services rather than competing with them.
- Works standalone or integrated, so clients can start before they have accounting software.
- Clients can export financial information for their accountant or bookkeeper at any time.
- Accounting integrations are read-only, preserving the system of record.
- An Accountant View is on the product roadmap.
Interested in partnering with us? We would love to start the conversation.
Press release
FOR IMMEDIATE RELEASE
Canadian FinTech FinAssessor Ltd Launches Paarify, an AI Financial Intelligence Platform for Small Business Owners
Ontario, Canada — Small business owners are asked to make today's decisions using yesterday's information. Hiring, inventory, pricing, and spending decisions come up continuously, while month-end reporting, periodic financial reviews, and year-end statements are built to describe a period that has already closed.
Paarify, a mobile-first financial intelligence platform built by Canadian financial technology company FinAssessor Ltd, was built to close that gap. It helps business owners understand their business as it happens, rather than waiting for month-end reports, and is now available to pilot customers.
Accounting software records transactions. Paarify interprets them. The platform turns receipts, bank activity, and invoices into key performance indicators, industry benchmarks, cash-flow forecasts, anomaly alerts, and plain-language explanations of what has changed and what to do about it — without requiring an accounting background.
"Most small business owners are not short on data. They are short on interpretation," said Chidinma Unigwe, Founder and Chief Executive Officer of FinAssessor Ltd. "They can open a report and still not know whether this month was good. Paarify closes that gap."
Unigwe spent more than twenty years leading technology, data, project management, and enterprise risk initiatives across the public and private sectors before founding the company. Across that work she saw the same pattern: organizations with the resources to turn data into decisions did so, and smaller businesses, lacking those resources, did not.
Paarify works on its own or alongside existing accounting software. It connects to bank accounts through Plaid, syncs read-only with QuickBooks Online, captures receipts through AI-assisted scanning, and compares business performance against benchmarks across 71 industries.
The platform is built with security as a starting condition rather than a later addition. Customer data is stored on Amazon Web Services in the Canada (Central) region, encrypted in transit and at rest, and protected by multi-factor authentication. Paarify has completed an independent evaluation by a credentialed accounting and audit professional and has commissioned independent penetration testing by an external security specialist.
Paarify is available on iOS and Android. Businesses can join the pilot program at paarify.com/pilot.
About FinAssessor Ltd FinAssessor Ltd is a Canadian financial technology company headquartered in Ontario. The company builds financial intelligence software that helps business owners understand their financial performance through clear insight, practical guidance, and enterprise-grade security. Its flagship platform is Paarify.
Media Contact press@paarify.com paarify.com · finassessor.com
###
FinAssessor Ltd is a Canadian financial technology company headquartered in Ontario. The company builds financial intelligence software that helps business owners understand their financial performance through clear insight, practical guidance, and enterprise-grade security. Its flagship platform is Paarify, which helps business owners understand their business as it happens rather than waiting for month-end reports.
Logos and imagery
For editorial use. Please do not recolour, stretch, rotate, or add effects to the marks.
Primary logo
Transparent PNG · works on light and dark backgrounds · use this one by default
Download PNG
Screenshots and portrait
App screenshots appear in the Product section and the founder portrait in the Founder section. Both are cleared for editorial use.
Usage rules
- Keep clear space around the mark equal to the height of the icon.
- Do not place the primary logo on a busy photograph without a solid backing.
- Do not recolour, outline, stretch, rotate, or apply shadows and gradients.
- Do not combine the mark with other logos to imply a partnership that does not exist.
- Minimum width for the app icon in print is 12 mm; on screen, 32 px.
Vector (SVG) artwork, full-resolution screenshots for print, and alternative headshot crops are available on request from press@paarify.com.
Brand guidelines
The short version: navy and blue, system typography, sentence case, and one spelling of each name.
Paarify runs two palettes with different jobs. The logo carries a warm-to-cool gradient and is the only place those colours appear. Everything else — interface, website, documents — uses the navy and blue system. Do not sample colours out of the logo to build layouts.
Logo gradient — mark only
Signal Blue
#183EAF
Left end of the crossbar
Bright Cyan
#00AEF0
Swoosh, mid-wordmark
Teal
#1BCBCF
Right end of the crossbar
Mint
#69DCB4
Lower right leg of the mark
Ember
#F36D05
Upper diagonal
Amber
#F5C006
Lower diagonal, wordmark accent
Interface palette — everything else
Deep Navy
#0F2F4F
Primary surface, hero backgrounds, footer
Paarify Blue
#1F4F7A
Headings, buttons, icons, links
Navy Press
#163A5C
Button hover and active states
Mist
#F6F8FA
Section backgrounds and panels
Hairline
#E7ECF1
Borders, dividers, card edges
Body Grey
#4A4A4A
Body copy
Typography
Paarify uses the native system typeface on each platform rather than a licensed brand face. On Apple devices this renders as San Francisco, on Windows as Segoe UI, and on Android as Roboto. Headings are set semibold with tight tracking; body copy is regular with generous line height. Data labels and reference material are set in the platform monospace face. Headlines and interface labels use sentence case.
Voice
Plain, direct, and specific. Paarify describes what it does rather than selling it, avoids financial jargon a business owner would not use out loud, and never claims to do accounting. Where a number appears in Paarify copy, it comes from real data and can be traced back to its source.
Frequently asked questions
Contact
Media inquiries
press@paarify.comUse the subject line “Media Inquiry” and include your deadline. We aim to respond within one business day.
Customer support
support@paarify.comPrivacy officer
privacy@paarify.comWhy we exist
We believe every business owner deserves to understand their finances with confidence, not confusion.
Paarify exists to transform financial data into knowledge that empowers better business decisions.